Study Designs

Greenfield Online/Ciao Surveys Can Execute Virtually Any Methodology

Brand/Ad Tracking	Copy Testing
Concept/Product Testing	Omnibus Studies
Conjoint/Discrete Choice	Qualitative
In-Home Product Usage	Simulated Shopping
Market/Segmentation Studies	Syndicated Studies
Toluna QuickSurveys	Media Testing

Brand/Ad Tracking > Tracking studies, accounting for over 25% of overall research spending, provide your clients with meaningful benchmark data on products, services, ad campaigns, customer base and brand perceptions. By conducting tracking studies online, you can provide your client with real-time data and analysis, even while your study is still in the field. We can manage data collection at your chosen frequency daily, weekly, monthly, quarterly or annually. Compared to a conventional study, online tracking can save you a significant amount of time and money. Back to top

Concept/Product Testing > Concepts and products can be tested online almost as quickly as your client can generate them. Graphics, audiovisual and 3D imagery can be inserted into our surveys for easy appraisal by respondents. Greenfield Online/Ciao Surveys can tailor a sample cross-section to perfectly mirror your wider audience. Best of all, online concept and product testing are amazingly fast and cost-efficient compared to offline or traditional research. Back to top

Conjoint/Discrete Choice > Because of their complexity, these studies demand survey respondents who are highly cooperative and motivated. All Greenfield Online/Ciao Surveys panelists have double-opted-in and have signed up to participate in online surveys for an extended period, making them ideal for the involved nature of conjoint studies. Let us show you how to save time and money by migrating your conjoint studies online. Back to top

In-Home Product Usage > Let our respondents carefully consider your product offering from the comfort and privacy of their homes. Our in-home studies don't bias respondents with telephone or in-person interactions, and you'll get fast return of robust feedback. Our panelists have double-opted-in to participate in surveys. They are willing to complete complex tasks that include product preparations and trial information. Back to top

Market/Segmentation Studies > Greenfield Online/Ciao Surveys can help you create more targeted campaigns by developing customer segments. The sheer size and outstanding quality of our global panel enables us to obtain any sample you may need. Back to top

Media Testing > Television commercials, movie trailers and long-format video presentations present a high-stakes investment for your clients in terms of media spend. Getting consumer reaction is crucial, and time is of the essence. Greenfield Online/Ciao Surveys has technologies that enable you to get this media in front of representative samples and highly targeted respondents. We use the latest Flash technology, enabling 98% of the viewers to see the segment. Back to top

Toluna Quicksurveys > Ask 1-5 quesitons and receive 1,000 responses in just a few hours. Toluna Quicksurvey is a revolutionary online self-service tool which enables clients to create a survey of up to 5 questions, launch the survey live to Toluna's online panel community and receive up to 2,000 nat rep responses in less than 24 hours. Back to top

Copy Testing > Understanding how consumers will react to printed materials can help your clients to know if they are hitting the mark with their messaging. In an offline setting, copy testing can be done via a focus group or by sending materials to respondents. Both options are expensive, requiring long lead times and, in the case of a mailing, can cause confidential materials to be misused. With Greenfield Online/Ciao Surveys, online copy testing is a more innovative, accurate, efficient and affordable option. Back to top

Omnibus Studies > Our Omnibus offerings accommodate the most demanding timeframes and tightest budgets. This shared cost study is an effective means to gather quick feedback from an Internet-representative, or Census-representative audience, and/or low-incidence groups. Our Omnibus studies span the globe, are cost effective and quick turnaround. Back to top

Qualitative > Leverage the Internet to help your clients understand consumer and target markets, and uncover market drivers or consumer wants, needs and attitudes. We've partnered with leading-edge firms to provide qualitative and qual-quant offerings that seamlessly integrate with our high-quality sampling capabilities to conduct Focus Groups and Online Bulletin Board Sessions. Back to top

Simulated Shopping > Interactive shopping studies are finally affordable. Find out what consumers think at roughly 25% the cost of an in-person study. With simulated shopping tests, respondents can peruse magazine or book shelves, grocery or drug store aisles, and even view automotive interiors or menu boards. Greenfield Online/Ciao Surveys has also developed tools that allow respondents to pull out and rotate packages, simulate purchasing with a shopping cart feature, or zoom in and out for better viewing. Back to top

Syndicated Studies > To field syndicated studies, you need reliable high-quality data. Let Greenfield Online/Ciao Surveys power your next syndicated project. We've powered some of the highest-profile syndicated work in the industry. From food and beverage through automotive studies, we work with companies that create syndicated research. Back to top