Data Quality

Technology as the Path to Quality

What sets us apart as a company is not only our commitment to data quality, but our use of technology to ensure that we meet these quality standards. This has not changed since the day we conducted our first online project in 1994. We believe that quality of service and technology goes hand in hand and this belief drives our evolution as a company.

Quality of Product – Quality Data Program (QDP)

At Greenfield Online/Ciao Surveys we understand the importance of data quality. We have established a Quality Data Program™ that outlines the steps we take on each project to ensure the quality of our data. Our Quality Data Program™ is grouped into three areas:

1. Pre-Survey Data Quality

2. Survey Level Data Quality

3. Post-Survey Data Quality/Data Cleanse

Optional Quality Protection Services

View a demo of our Duplicate Respondent Detection™ technology (DRD) — designed to ensure respondents take your survey once, and only once.

Read our white- paper describing Six Sigma and how we put it to use in ensuring the quality of data in your research projects.

Click here to learn more about our Quality Data Program.

Greenfield Online/Ciao Surveys focuses on providing clients with high-quality data, and a positive client experience. See our corporate video to learn more.