B2B Practice

A Dedicated B2B and IT Practice

We've built a specialized practice focused on providing you with access to premier business decision makers, and IT professionals, helping you tap into this important group of influencers. We know when, where and how to talk to executives in a way that engages their attention and entices them to respond. With Greenfield Online/Ciao Surveys, you're not only in the door, you're in the minds of the most important business and IT leaders in the world.

Quality Sourcing

We start building quality into our product beginning with our targeted sourcing approach to respondent recruitment. We seek out the appropriate target to find our ideal target audience.

Ongoing Validation

Our B2B Practice has an in-depth understanding of the industry and has implemented a check system to remove poor respondents before they get an invite to take our client's surveys. For example, when a respondent reports that they work within a company size 500 + but only generate 1 Million in Revenue, we look to further validate that respondent. If you're looking for the opinions of business leaders, we make sure business leaders, and only business leaders, make the cut.

Checks and Balances

To make sure you get only the purest global B2B member panel, we've instilled checks and balances into our system that weed out inappropriate or fraudulent respondents.

• Potential panel members are asked screener questions specific to their company and position.
• Questions are focused on the target's areas of interest - issues we know will matter to them. Qualified respondents will jump at the chance to shape the design and marketing of products they work with every day. Fraudulent respondents will not.
• We present incentives that will only appeal to business leaders. White papers and other information sources will attract the attention of qualified business leaders, while having little meaning or interest to anyone else.