Automotive Practice

A Dedicated Team for the Automotive Industry

Automotive purchase intenders have always been difficult to find given the time-sensitive nature of the decision-making process, yet can provide marketers with great insight into their rationale for purchase decisions.

Using Technology to Reach Auto Buyers

Greenfield Online/Ciao Surveys has built a unique system for identifying these respondents, by leveraging technology. We've designed numerous product offerings designed specifically to elicit consumer feedback about the products or cars people purchase, and what their future intentions are.

Cutting-Edge Survey Designs

We employ compelling, engaging surveys in which our respondents enjoy taking part as they respond about the cars they drive and those they want to drive. Leverage our conjoint capabilities, or present your desired target audience with a Features Optimization exercise.