Ad Agencies and PR Firms
Since 1994, Greenfield Online/Ciao Surveys has been helping advertising agencies and public relations firms stay ahead of the curve by providing them with the consumer insights they need to validate concepts, track ad and media effectiveness, and gather consumer feedback on creative prior to launch. Our Internet-based survey research tools, top-notch industry expertise and a panel community of millions of global double opt-in members yield actionable consumer insights.
A Dedicated Ad Agency Practice
We've built a dedicated team focused specifically on meeting the needs of advertising agencies, media services companies, and PR firms. Greenfield data are used by some of the most prominent names in advertising, media and public relations, helping them meet their clients' highly specialized needs. We provide a full range of products and offerings including:
- Full-service survey solutions
- Omnibus
- Qual-quant/qualitative studies
- Page turner
- Card sort
- Bundle sort
- Shelf testing
- Video testing
A Full Suite of Research Methodologies
Greenfield Online/Ciao Surveys offers the tools you need to provide strategic consumer and B2B insights to help you refine new business pitches, conduct pre-post testing, field creative tests (even on initial concepts), or conduct market analysis. We offer a full suite of omnibus services which enable you to run a quick and cost effective gut check survey to gauge incidence of product usage, or gather facts for a proposal or press release.
Quick and Easy Qualitative Offerings
Looking to conduct a focus group or qualitative study without travel, or requiring quick turnaround? Greenfield Online/Ciao Surveys partners with Invoke Solutions and iTracks to provide you with qualitative/quantitative research ranging from bulletin board sessions, to online focus groups. We can assemble the group you need to reach quickly and easily. You'll miss the frequent flier miles, but appreciate the convenience of the online qualitative solution.
Enhanced Survey Process
We have a full suite of survey solutions from Media Evaluator, to Page Turner which enables you to browse the pages of a virtual magazine to test ad recall and effectiveness. Our survey designs are innovative, and can include audio, media and sound bites.
Relevant, Personalized Respondent Experience
You'll work with the industry innovator, who incorporates a marketing approach to the survey respondent experience. We don't overburden survey respondents with email invitations, and maintain a highly relevant, personalized survey experience. We leverage new technologies including Avatar surveys to keep members engaged.
Great Source Data for Your Press Releases
Journalists are more likely to cite a press release that contains a data reference and Greenfield Online/Ciao Surveys is a trusted name in the industry. Use Greenfield Online/Ciao Survey's data as a data source in your next press release!
