We're committed to innovating the industry by developing proprietary mediums for gathering respondent feedback. Take for instance our new Real-Time Sampling® capability. We can source the right respondent, for the right survey, when they might be in the right frame of mind to take your survey. What's more? We leverage significant investments in survey technology and infrastructure to function as a reliable, total survey solution for our clients.
Respondent quality is a paramount issue in our industry and we've made significant investments in broadening our reach and use of the latest response technologies, routing respondents to open surveys, and developing profiles. Recent developments include:
Panel Acquisition and Management - PAMTM
Our new Panel Acquisition and ManagementTM system, also referred to as PAMTM, is designed to enable us to create specialty panellists website communities, easily launch targeted panellists recruitment campaigns and sign-up pages, and develop custom communications to panellists.
This technology enables us to efficiently recruit and manage our panel by dynamically profiling members, providing targeted recruitment as well as helping us to develop a positive member experience, and increase operational efficiencies.
Real-Time Sampling - RTS®
Our Real-Time Sampling capability enables us to broaden our reach by attracting respondents and routing them in real-time, to open surveys. We route these respondents and randomly assign them to participate in "open" surveys. Our proprietary routing systems ensure that we properly screen, or profile and efficiently route respondents to a qualified survey.
